Hello blogworld!


It’s April 16th and I’m attending the 2007 Web 2.0 conference in beautiful San Francisco. So I thought this would be as good a time as any to start a blog. Or perhaps I should say “restart”, since way back in the day many of us had home pages (mine dated from 1994 and is still available at http://www.sics.se/~psm) that we updated fairly regularly. But we didn’t call it blogs, of course.

Starting a blog is quite a commitment, if you take it seriously. I used to write a monthly (printed) column, so I know how painful it eventually becomes to consistently produce fresh material. Let’s see how it goes.

What prompts me to start Yet Another Blog is that I’m working on a new startup. In fact I’m starting Yet Another Internet Company. (So how cliche is that?) And as I’m talking to more and more people about what I’m thinking of doing, I realize I need a reference point.

This will be my second startup. For the past several years, when I spoke to people about my company (then Virtutech) I could simply refer them to the excellent web site as well as our excellent professionals in sales, marketing, as well as our great PR firm (Schwartz). Not to mention online materials like press releases, white papers, customer case studies. I guess that was the Web 1.0 approach – the traditional product company. Web 2.0 (or 2.x, since you never want to buy a “dot-oh” release) companies are a little different.

So my hope for this blog is that it will be a key part in building my next company. A place I can direct folks I meet and talk to, both to stay in touch, but to give you an insight into what I’m thinking about and why.

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